Don't use active content, including JavaScript, Flash and form actions.Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days.This is far more effective than trying to clump all of that info into your description. Use our listing fields to include your postage, payment and returns information.If you haven't added the matching items specifics, your listing may be excluded from filtered search results. When buyers search using filters, your listings will only be displayed in those results if you have completed the matching item specific information. Include the correct product identifiers and item specifics when listing and we'll make sure important information about your item appears where it should on mobile devices.Take a look at the photo tips help topic for advice on making sure photos look great on mobile devices.
Photo Uploader: use the eBay photo uploader, instead of images in the description, to upload up to 12 photos (24 for Motors listings) free of charge. 
In practice, this should prevent any mobile browser from rendering horizontal scrollbars, which are not mobile-friendly. Do not set absolute values in CSS declarations and make sure inline images scale well across screen sizes.
Make sure that all item description elements scale across device sizes. When setting the viewport, do not use fixed-width values, because this will cause your item description to render incorrectly for some device sizes. For example, include the following line of code in your item description: The viewport meta tag communicates to mobile browsers how to adjust the dimensions and scaling of the item description in order to render properly on a mobile device. Use bullet points in items descriptions so information is easy to scan. Keep the formatting simple on a white background for easy readability. Using this strategy should eliminate the need for a shopper to pinch to zoom and read content. eBay recommends using a base font size of 16 CSS pixels and sticking to one or two font sizes. Here are some tips to make your listings more mobile-friendly Make sure your font is legible on mobile With more than half of all transactions on eBay viewed on a mobile device prior to purchase, it's important to make sure your listings look great on mobile. Best practices for creating mobile-friendly listings
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